At the heart of why it becomes so difficult for companies to maintain their startup momentum while scaling up is a fundamental issue around how information flows between teams. To complete any task or bit of work, you need two key types of information inputs: Short-term validity information - This is the transactional data and day-to-day synchronization required at the moment, like letting others know you've completed a deliverable or getting a quick status update. Long-term validity information - This is the deeper institutional knowledge, processes, and skills that hold lasting value beyond any single task or project. Sometimes even so simple like where to find some documentation or who knows what. Effective communication requires three components - the short-term transactions, the longstanding knowledge, and the "social noise" that builds relationships and culture. Miss any one of those ingredients, and you have to loop in others by generating additional tasks and req...